Customer Success Story
Microsoft Store | Product
Feed Automation
Turning
14,000 SKUs
into a Global
Growth Engine
Customer Success Story
Microsoft Store | Product
Feed Automation
Turning
14,000 SKUs
into a Global Growth
Engine
Customer Success Store
Microsoft Store | Product
Feed Automation
Turning
14,000 SKUs
into a Global Growth
Engine
Challenge
The Microsoft Store needed to scale product advertising across global markets. Static product feeds, manual updates, and inconsistent pricing meant their catalog wasn’t keeping pace with competitive shifts. Every delay or error risked lost revenue, wasted ad spend, and inconsistent customer experiences across regions.
Solution
Thynk partnered with Microsoft, leveraging automation and intelligence to transform their product catalog into a high-performing advertising asset:
- Dynamic Pricing at Scale: We replaced static feeds with a dynamic system that ingests pricing data and real time updates to product detail pages. e
- Automated Data Integration: Our pipeline applied 103 custom rules to ensure 99% data accuracy across 14,000+ SKUs—feeding consistent product info into Google, Bing, Facebook, Tradedoubler, and other onsite placements.
- Proactive Safeguards: Thynk implemented a monitoring and response framework with 24/7 coverage, enabling issue triage within 30 minutes and resolution within 24 hours.
- Cross-Team Collaboration: We worked with Microsoft Engineering to resolve upstream and downstream issues—covering pricing discrepancies, outdated availability, and bundle pricing conflicts.
Results
- 14,000+ SKUs automated across global channels
- 99% product feed accuracy with only one escalation in 12 months
- 200% YoY revenue growth driven by feed automation
- Dynamic updates deployed across multiple ad platforms within 24 hours
Impact
“I have had the pleasure of working with Thynk for a period of five years, during which I led and built the Performance Marketing program for Microsoft store which included a global affiliate marketing program as well as global paid media program spanning 55+ countries. During those five years of high growth and technological innovation, Thynk was instrumental in leading technological tools and integration for the affiliate program and breaking ground for affiliate Innovation at Microsoft.”
– Saher H. Director, Microsoft
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