Customer Success Story
Microsoft | Enterprise Sales
Reinventing
Sales Workflow
with Real-Time AI
Assistants
Customer Success Story
Microsoft | Enterprise Sales
Reinventing
Sales Workflow
with Real-Time AI
Assistants
Customer Success Story
Microsoft | Enterprise Sales
Reinventing
Sales Workflow
with Real-Time AI
Assistants
Challenge
Enterprise sales runs on speed, accuracy, and context—but Microsoft’s global sales teams were constrained by manual workflows. Representatives struggled to capture insights during live calls, respond instantly with the right information, and keep CRM systems updated without losing valuable selling time. Slower response times and inconsistent follow-ups led to many missed opportunities.
Solution
Thynk helped Microsoft transform its sales workflow by deploying customized, on-demand real-time AI assistants powered by Azure’s advanced AI stack:
- Real-Time Intelligence: We leveraged Azure OpenAI, Speech Services, and Document Intelligence to help our customers to transcribe calls, detect sentiment, and surface contextual insights on the fly.
- Integrated Actions: Thynk seamlessly connected Microsoft Outlook, Azure DevOps, and CRM databases—enabling instant quote generation, automated follow-ups, and frictionless data logging.
- Unified Interface: We delivered everything in a single, enterprise-ready platform so reps could focus on customer engagement, not administrative tasks.
Results
- Response times reduced by 40%
- Customer satisfaction scores up 22%
- Sales reps adopted AI assistant across 10+ global regions
- Significant increase in closed deals attributed to AI-supported calls
Impact
“By automating sales lead inquiry call admin and placing more tools at our fingertips, we stopped saying ‘I’ll get back to you with an answer’, replacing it with ‘Yes we can, and here’s how.’ The end result was more closed sales and greater value delivered to our customers right when they need our solutions the most.”
– Current Customer
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