Customer Success Story
Amazon Music
Scaling
Partnerships
from Zero to a Global
Growth Engine
Customer Success Story
Amazon Music
Scaling
Partnerships
from Zero to a Global
Growth Engine
Customer Success Story
Amazon Music
Scaling
Partnerships
from Zero to a Global
Growth Engine
Challenge
Amazon Music wanted to grow affiliate partnerships, but their influencer channels were fragmented, underutilized, and hard to scale. With limited global tracking, siloed teams, and no way to optimize performance, the channel lagged behind other acquisition efforts—even as fan engagement in music content surged worldwide.
Solution
Thynk helped Amazon Music centralize and modernize its partnerships strategy:
- Unified Affiliate Program: We consolidated efforts into a single private program on Impact.com, unlocking advanced capabilities like global ID, tiered commissions, custom rate cards, and payouts in 90+ currencies.
- Full-Funnel Acquisition: Our performance-driven partnerships combine traditional affiliates (deal/coupon, mass media) with data-driven optimization to ensure leads that convert are attributed and monetized.
- Influencer Activation at Scale: We deployed Impact.com’s Creator Edit to act as a self-serve portal where marketers and influencers can seamlessly discover, activate, and grow partnerships.
Results
In less than six months, Thynk helped Amazon Music transform its partnership program into a scalable growth engine. Now organic conversations about music lead to song sampling, product trial, and referral-incentivized subscriptions.
- 4,000+ affiliate & influencer partners onboarded
- 7,000% YoY revenue growth in <6 months
- 212% YoY lift in subscription sign-ups
- 28% of affiliate revenue driven by creators
- 650% increase in influencer spend with proven ROI
Impact
“I was so blown away by how Thynk moved the needle for my business, I joined the company.”
– Whitney Niesz, Co-founder & COO of Thynkbig, formerly our client at Amazon Music.
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